Our Story · Briana & Kim
Two journeys. One shared vision.
Lifelong friends. Different paths through movement, leadership, and personal healing. A shared belief that wellness could feel more connected.
A friendship. A conversation. A possibility.
It began with a conversation.
Kim and Briana had each arrived at the same realization: the parts of our lives that shape our health are deeply connected.
Kim saw it through decades of movement, performance, and helping people feel stronger in their bodies. Briana came to it through her own search for answers—a journey into functional health, nervous system regulation and the relationship between biology and lived experience.
When the two lifelong friends compared notes, a conversation about the future of an existing business grew into a bigger vision: a place where all of that care could come together.
Movement · Strength · Confidence
Kim Norton
Co-founder · Fitness & Movement
Taking the fear
out of fitness.
Kim has spent her career at the intersection of movement, performance, and healing. With degrees in Athletic Training and Clinical Exercise Physiology, she built a fitness and wellness practice supporting athletes and people at every stage of their health journey.
Her own health challenges led her to explore functional wellness, nutrition, corrective exercise and breathwork. Along the way, her understanding of care expanded: physical health is connected to how people feel, what they are carrying, and the support around them.
Today, Kim leads the Collective’s Fitness & Movement experience, helping people feel seen, move with confidence, and rediscover the joy of being in their bodies.
Strength starts with feeling supported.
Curiosity · Connection · Transformation
Briana Malloney
Co-founder · Vision & Innovation
A search for answers.
A new sense of purpose.
For more than two decades, Briana helped organizations navigate growth, change, and complexity. With a foundation in chemistry and a background in business strategy, she developed a way of seeing the connections within complex systems.
Her own health journey brought that curiosity closer to home. After years of chronic stress and a significant health crisis following COVID, she immersed herself in functional health, bioenergetics, nervous system regulation and the science of human potential.
That personal search became a calling. Today, Briana guides the Collective’s vision, strategy, and innovation, bringing together new possibilities for understanding the whole person.
Curiosity opens the door to possibility.
The vision they share
A fuller way to live.
A place where movement, recovery, biological health, energetic alignment, and community can exist under one roof.
Kim and Briana imagined a space where people could let their guard down and be themselves. A place for strength and stillness, questions and discovery, laughter and connection.
That vision became reBalance + reSonate. Their shared purpose continues to shape the Collective: helping people reconnect with themselves, build resilience, and live more fully.